Where can you use Ad Tracker?
You can advertise your site or just place your tracking URL in many different
places - not just through online advertisements, but via
offline locations as well. The following lists show some of the
many places a website address can be displayed. Each location
offers the opportunity
for a different tracking URL.
ONLINE ADVERTISEMENT LOCATIONS
| Article submission |
Giveaway contest |
| Auctions |
Newsgroup |
| Banner advertising |
Pay Per Click search engine |
| Classifieds (free and paid) |
Pop-up ad |
| Discussion
board |
Press release |
| Discussion
list |
Reciprocal link |
| E-book |
Safe list |
| Email marketing campaign |
Shareware download |
| Email signature file |
Signature tag |
| Ezine advertising |
Solo mailing |
| FFA |
Tell-A-Friend form |
| |
Traffic exchange |
OFFLINE ADVERTISEMENT LOCATIONS
| Address labels |
Mouse pads |
| Answering machine messages |
Newsletters |
| Billboards |
Newspaper ads |
| Books |
Packaging |
| Brochures |
Pens and pencils |
| Business cards |
Phone book listings |
| Catalogues |
Posters |
| CD ROM presentations |
Press releases |
| Cheques |
Products |
| Christmas cards |
Promotional material |
| Classifieds |
Radio ads |
| Coupons |
Receipts |
| Envelopes |
Sales letters |
| Fax cover sheets |
Shop notice boards |
| Flyers |
Stationery |
| Freebies |
Storefront |
| Invoices |
T-shirts |
| Leaflets |
Television ads |
| Letterheads |
Trade shows |
| Magazine ads |
Uniforms |
| |
Vehicles |
PAY PER CLICK ADVERTISEMENTS
PPC companies such as Overture or Espotting allow you to submit your
site title and description, your site URL and a list of keywords
(or bid terms) which you wish your site to be linked with.
If a visitor to the PPC site searches under your bid term and clicks
through to your site you are charged a bid amount (for example
5 cents),. The bit amount that you pay is determined by how high
you rank up the listings. The higher your bid amount
the higher you will appear in the listing.
Here is an example of a submitted entry:
Title: Cheap Cameras
Description: All cameras less than £200 with...
No guarantee.
URL: 
www.yoursite.com
Keywords with bid amounts:
- Camera (10 pence)
- Video camera (12 pence)
PPC is one of the most popular forms of site promotion because:
1) Your site will be listed within a day
or two of submission (much more quickly than free
search engines)
2) It will alter your site's
ranking straight away.
3) The PPC company will provide
you with reports showing click activity for each keyword.
4) Their engines differ in the
regularity and format of the reporting so you can use your tracking
reports to obtain better and immediate information.
5) Furthermore, you can
compare your figures with the engine's and query any significant
discrepancy.
6) If click activity is unusually
high it may be that a competitor has been clicking on just to
incur costs against you. You should be able to detect this by
comparing the figures for unique
hits and actual hits (several hits per visitor).
If you need more information about
Pay Per Click ads please visit our dedicated website www.spiderspoof.com
