Email Marketing Basics

It has become increasingly hard to promote a business using email. Spam congests in-boxes and many people delete the deluge of mail they receive without even reading it.

This is why it is really important to use a professional email marketing service. Datadial consultants have years of experience in creating and sending effective emails and will help you create a successful campaign.

Email marketing, if done correctly, is an inexpensive and quick way of reaching a very large audience. The key is to catch people who are ready to receive your mailings.

To do this, you need to do permission mailing, which means having people either sign up on your web site for such mailings or provide their email addresses when they purchase something from your company. In this way, you can collect email addresses without needing to buy a list that may have been created and/or sold illegally.

Datadial’s extensive e-commerce and online marketing know-how means we can show you how to send the sorts of emails your consumers will want to read and respond to.

Datadial will help you to:

• send regular email with new discounted products or services offers
• provide targeted mailings
• send email with some effective content

Datadial recommend to their clients the following rules for sending effective emails:

• Make sure everyone on the list has opt-in to the mailing list
• Reassure readers that their information will not generally be shared
• Give readers an opportunity to opt-off the list
• Keep information concise, to the point and focused on their needs
• Do not email more than twice a week so as to avoid annoyance
• Provide a choice of HTML or TEXT version
• Create landing pages where readers should be able to get more information including pricing or purchasing, within only one click on the initial marketing email or newsletter.

For more information about Datadial please click here www.datadial.net