Features

It's very simple to use an ad tracking program: Datadial will set you up with a console to create ads and view reports. You run all operations from the console's control.

Setting up an Advertising Campaign

Suppose you want to run the following advertising campaign in the Daily Telegraph.

1) You first decide on a special code unique to your campaign.

2) Next, you feed into the ad tracking program at the Control Centre two items of information:

The URL: http://www.yoursite.com
The code: dt

3) The program will then provide you with a new URL - a tracking URL. This is the one that you place within the advert. A typical tracking URL may look like the above (different ad tracking programs use different formats).

4) So now when someone reads your advert and clicks on the new URL they will be taken to http://www.yoursite.com and the ad tracking system will register that the click came from the campaign 'dt' (Daily Telegraph).

Without Ad Tracker your ads will look like this:

For cameras at lowest prices, visit
http://www.yoursite.com

Obviously as it stands there is no way to tell which visitors to your site arrived as a result of seeing this ad.

Here's where an Ad Tracker comes in:

For cameras at lowest prices, visit
http://www.yoursite.com/dt

View the Campaign's Statistics

The ad tracking program records the date and time when your URL has been clicked. It can detect where your visitor came from (the referring URL), the browser and operating system.

This data is kept in the system, allowing you to pull off reports on any ad campaign over the duration of any period e.g. by month, day or even by hour.

You can visit the control console at any time and view your up-to-date statistics. For example, if someone had clicked on your ad just one second ago this information would already be available.